Making engaging content can be tricky. Get it wrong and you can sound too young, too old, too pushy, too boring or just not very human.
That’s why Uncanny Valley exists. We are a collective of editors, writers and creatives with decades of experience in publishing and content production across multiple-platforms - helping create content that works for brands.
Our team contribute to some of the biggest editorial brands on the planet, think The Guardian, The Times, Vice, Refinery29, Elle, FHM, Men’s Fitness, Cosmopolitan and Time Out and more.
We know what makes a great story, we know how to engage an audience, create an authentic tone of voice, build a brand personality and - the important bit - drive business as a result.
Our approach.
Your Goals.
We always begin with “what does success look like?" - building a content and creative strategy aligned with your business goals.
Your manifesto
A call to arms, who you are and what you stand for written down in black and white (or any colour you like). The principles that keep all your content, marketing and branding firmly on track.
Your brand promise
A single statement that captures the essence of your brand; a reminder why you exist in the simplest of terms. This might be a customer-facing strapline or an internal compass to guide the development of your brand and content.
Your tone of voice
A simple guide to ensure a consistent voice across your brand, whether that’s in a weekly email, blog post, Instagram story, or Post-It note on the office fridge.
Your brand personality
We’re experts in taking a product or service and shaping it into a lifestyle brand with strong visual identity. We’ll help turn your customers into fans, and your fans into your biggest brand advocates.
Your franchises
The regular content you’ll be famous for. Don’t water-down your impact doing lots of things in an average way, start with two or three things that you can do better than everyone else.
Your playbook
We don’t just make pretty decks heavy on theory, we ensure all our work is actionable, whether that’s by your in-house team or, let us take the sweat out and do it all for you.