Tone of voice and content for a new health brand where tech and wellness meet
The brief: Produce a tone of voice and content strategy for a new tech and wellness startup. Taking complex medical information and translating into engaging and brand-building lifestyle content.
The results: The resulting content and social media assets have helped Numan establish a strong voice and clear aesthetic in a crowded market. We produced content and social media assets, plus The Book of Erections.
“The UV team were instrumental in establishing the Numan tone of voice. They were able to take complex medical subjects and translate them into engaging lifestyle content without losing any of the authority or weight required.”