Branding, positioning and content for the app that’s putting healthy on the map
The brief: Build a brand. When Nutrifix’s founder, Joel, came to us, he had a promising early-stage app, a little bit of investment, and a very big vision. Joel needed a compelling story to take to investors, a website, a logo, strap-line, content and the strategy behind it. The catch: he only had a shoestring to do it on.
The results: We created the Nurtifix brand book - an actionable guide that that nailed the brand’s positioning, tone of voice, content strategy and look. From there we built the site, created content, and established the brand.
The numbers: 15,000 app downloads, over 8,000 newsletter subscribers, and a £1.75 million valuation.
“In the early stages of the business, the UV team helped us nail our content strategy, messaging and brand-aesthetic. They were super flexible, hands-on and easy-to-work-with; just what we needed as an ambitious tech startup.”