Social media strategy and copywriting for a short series about big change
The brief: Develop a manifesto, copy, tagline, and social media strategy for a thought-provoking docuseries on the changing advertising industry. Striking the right tone for the Think With Google audience and driving people to watch the films.
The results: We worked with the Google team to create a content blast for each thought-leader film, with content living across social, online, email and posters.
The numbers: Over 2 million views for the series on YouTube.
“The team at Uncanny Valley have been true partners to us. They understood the tone of voice for YouTube and for Google and were able to produce editorial content to our impeccably high standards while working to our fast-paced nature.”