Shifting brand perceptions through social content and influencer collaborations
The brief: The Superdry team were out to rejuvenate the brand by connecting with respected influencers and photographers on creative social media projects.
The results: Over six months Uncanny Valley set up a number of still and video shoots, bringing in some of the biggest names in commercial style photography. The resulting content outperformed other social posts, and helped in Superdry’s mission to shift brand perceptions.
