An annual lifestyle magazine for The Chapar complete with a head-turning cover star
The brief: Make us a magazine. The Chapar wanted a quick turnaround on a premium lifestyle publication to go in their customer trunks and to be handed out on the streets of London.
The results: In three weeks we turned around a high-quality print publication with Petr Cech on the cover. The budget was low but the impact high, helped by the goalkeeper sharing the coverage across his social channels.
The numbers: 60,000 copies handed out, The social PR reach in excess of 5 million.
