A short documentary on how YouTube is making sport more inclusive

The brief: The YouTube team came to us wanting a film for a Google UK event telling the story of how the platform is helping to make sport more inclusive.

The results: From Wimbledon to Copa90, via the Football Black List, we sourced talking heads from across the sporting industry. The end result: a powerful and uplifting film that tied back perfectly to YouTube’s core sales narrative.

 
 
The Uncanny Valley team have brought their extensive journalistic expertise to our Cultural Spotlights programme. Their work demonstrates their ability to source amazing talent, expert voices, and deliver perfectly on a project’s strategic goals.
— Lucy Banks, head of content solutions EMEA, YouTube